Smart Cooler Helps Companies Sell More

Embraco has created an Internet of Things-based platform to help customers market more drinks and food at the point of sale.
By Edson Perin

"Diili represents a new era of commercial refrigeration, which makes the equipment smart and brings innovative solutions to the entire refrigeration chain, including end users and our customers," says Luis Felipe Dau, the CEO of Embraco, which invests between 3 and 4 percent of net revenue in research and development, and has 600 professionals dedicated exclusively to this area. "Embraco intends to continue to be the leader in this evolution, to improve people's quality of life."

Intelligence adds value to the business because diili is able to assess the status of commercial refrigeration equipment in use 24 hours a day. For this, it uses the IoT concept, including sensors distributed throughout the equipment to understand its operation, the environment in which it is installed and how the refrigerator or freezer is utilized. All of this information is sent via the internet to a cloud application, and from there, the diili system comes into play. The platform analyzes data, makes correlations and contributes to brand strategy.

Embraco's Ernani Nunes
Product brands can track the results through the diili application online, via cell phone or computer. By employing the solution, users can anticipate any problems and preserve the quality of food in the event of a power failure, for example. This control results from the intelligence of the diili solution, the company reports, which leads to a lower risk of loss and more confidence in sales. The platform also allows the brand to interact with its consumers, creating promotions.

"Embraco's 46-year experience in refrigeration, coupled with its leadership role, innovative DNA and customer focus, have created an ecosystem conducive to the development of diili," says Ernani Nunes, Embraco's new business director. "At the beginning, we took the time to get to know the customers' reality and apply modern and agile techniques of innovation in our processes. This combination helped us to create a business model aligned to their needs that was validated after some pilots."

According to Nunes, the platform will initially serve Brazil, but is already on its way to becoming a global solution. "The architecture of the developed solution can be used in different regions," he states. "When operating in the cloud, it meets the most advanced security criteria. With this construction, we rely on the support of our partners combined with Embraco's ability to develop all layers of technology, which allows a better level of performance ."

Embraco is among the first companies in the segment of refrigeration solutions to move its culture toward digital positioning. Initiatives have been launched, such as the acquisition of UpPoints, which has developed a system of consumer behavior and image recognition, as well as product sales performance analysis, along with the Toolbox App, which gathers information necessary for the daily routine of contractors.

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