ABRFID Award to Recognize Companies and Personality in Brazilian RFID Industry

The first edition of the prize will be given to companies in three vertical categories, as well as in the GS1 EPCglobal category, and as a tribute to a distinguished professional in the radio frequency identification sector.
By Edson Perin

At the heart of the omnichannel concept are consumers, particularly younger people, who want to shop when, how and with any device they choose, whether at a physical store or on a computer in their home, or who buy items by phone and pick them up at the store. This puts enormous pressure on retailers to know what they have, and where and when they can deliver the purchased goods. Roberti's lecture will explain how RFID technology enables the true retail omnichannel.

Mark Roberti's participation in the Latam Retail Show is sponsored by RFID CoE, located in Sorocaba, the fruit of HP Brazil's partnership with the Flextronics Institute of Technology (FIT). In addition to demonstrations that will be presented by the companies, the booth will feature an RFID CoE education area.

RFID CoE has trained approximately 800 professionals to date for mature implementations of RFID and IoT projects throughout Brazil. The institution is also responsible for the development of the HP printer factory in Brazil, which is fully focused on the Industry 4.0 concept and a pioneer in the world, with the use of RFID tags in its manufacturing and distribution processes.

RFID CoE also stands out for the implementation of another pioneering and internationally recognized project known as Smart Waste, which allows the recycling of cartridges and discarded printer housings, and which has resulted in the creation of another innovative and unprecedented initiative. Sinctronics, one of the first plants in the world based entirely on the circular economy concept, dismantles equipment and obtains raw materials for reuse in new equipment using RFID technology.

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