ABRFID Award to Recognize Companies and Personality in Brazilian RFID Industry

The first edition of the prize will be given to companies in three vertical categories, as well as in the GS1 EPCglobal category, and as a tribute to a distinguished professional in the radio frequency identification sector.
By Edson Perin

ABRFID's IoT RFID Pavilion, as the name implies, will focus on RFID and IoT solutions. Demonstrations and presentations of companies such as Valid, Honeywell, the RFID Center of Excellence (RFID CoE), iTag, Moura and Sinctronics will be held, all of which are absolutely involved with Internet of Things business processes and radio frequency identification.

In addition, the IoT RFID Pavilion will feature a talk by Mark Roberti, the editor and founder of RFID Journal. Roberti, one of the world's leading RFID experts, will be a speaker in the Latam Retail Show's free seminar area. He will be in Brazil thanks to the co-sponsorship of RFID CoE, and will speak on Aug. 30 at 5 PM about how RFID technology makes—and will make—a difference in the omnichannel strategies of retail companies (see RFID Journal's Mark Roberti to Present Retail Omnichannel Strategies at Latam Retail Show).

RFID Journal editor Mark Roberti, delivering the RFID Journal Awards during RFID Journal LIVE! 2017, held in Phoenix, Ariz.
During his lecture, to be titled "How RFID Benefits the Retail Omnichannel," Roberti will address the application of real omnichannel strategies, how to deploy the Internet of Things concept based on low-cost RFID technology, and ways to invest in technology efficiently and achieve a return on investment (ROI). His presentation will focus on tracking products in the supply chain, and on delivering new experiences to attract new customers and reduce costs.

In a business vision, the term "omnichannel" means reaching maximum sales potential and largely serving the interests of customers, including their preferred channel for consumption. The market deals with 21st-century consumers who go to a physical store, use their smartphones to search for products available for sale, and compare prices and benefits with online offers from other establishments (see No RFID, No Omnichannel [NOTE: This article is in Portuguese, but can be translated into English]).

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