Hewlett-Packard Factory Showcases Internet of Things Advances in Brazil

At a recent GS1 event, HP Brazil's success story with its Exceler8 platform was presented as an example of the real business benefits resulting from RFID.
By Edson Perin

In addition to HP's Rafael Rapp, other speakers participated in the debates, such as Thales Marçal Vieira Netto, the general coordinator of science and technology at MCTIC; João Emílio Gonçalves, the executive manager of industrial policy at the National Confederation of Industry (CNI); Enzo Blonck, GS1's global business director; Jefferson Denti, the director of Deloitte Consulting; João Emílio Gonçalves, the director of CNI; and Élcio Britto, a researcher at Politechnic USP.

Government and National Plan of IoT
Thales Marçal Vieira Netto provided a presentation focused on Brazil's National Internet of Things Plan, with the subtitle "A strategy for the Country." The MCTIC initiative, in partnership with the National Bank for Economic and Social Development (BNDES), involves a consortium formed by McKinsey & Co., Fundação CPqD and Pereira Neto and Macedo Advogados (PNM).

MCTIC's Thales Marçal Vieira Netto
During his presentation, Netto showed that the Internet of Things generates value from data extracted from real-world sensing and could add between $50 billion and $200 billion to the Brazilian economy by 2025—approximately 10 percent of the nation's gross domestic product (GDP). The potential and challenges for the country, in MCTIC's view, are to map and address major bottlenecks, such as security and privacy, infrastructure connectivity and interoperability, human resources, innovation and financing, and institutional articulation.

In this way, the Brazilian government's aspiration with the IoT aims to accelerate its implementation as an instrument for the sustainable development of society, capable of increasing the competitiveness of the economy, strengthening productive chains and promoting improvement of the quality of life.

The verticals for the IoT application, according to Netto, are cities, vehicles, houses, rural areas, offices, factories, logistics, shops and more. For example, in issues with priority challenges, such as mobility, public safety, energy efficiency and sanitation, more than 15 smart-city experts will be involved, including representatives from Brazil's National Congress.

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