Hewlett-Packard Factory Showcases Internet of Things Advances in Brazil

At a recent GS1 event, HP Brazil's success story with its Exceler8 platform was presented as an example of the real business benefits resulting from RFID.
By Edson Perin
Aug 29, 2017

Hewlett-Packard Brazil's success story with its Exceler8 platform was presented at the recent IoT and Industry 4.0 International Seminar in São Paulo, as a practical example of how concepts such as the Internet of Things (IoT) and Industry 4.0 are being employed in that country and throughout the world. In addition to the company's plant in Sorocaba, other opportunities discussed for Brazil included an IoT plan currently being prepared by the Ministry of Science, Technology, Innovations and Communications (MCTIC), as well as private-sector initiatives for the areas of health care and manufacturing.

The HP case has been a pioneer in the worldwide IoT concept, thanks to the use of radio frequency identification technology, for more than a decade—initially in its line of printer production. Starting in 2004, the company's plant deployed solutions that have now been classified in the concept known as Industry 4.0, which is one of the aspects of the Internet of Things.

Speakers: Thales Marçal Vieira Netto, Enzo Blonck, João Emílio Gonçalves, Rafael Raupp, Jefferson Denti and Élcio Britto; standing: the mediator of the debate, GS1's Roberto Matsubayashi
"In 2008, due to the innovation brought about by the use of RFID in HP assembly lines in Sorocaba, we already faced significant challenges, such as the production of a large mass of data," says Rafael Rapp, HP Brazil's operations manager and a speaker at the event. "We call it big data."

Rapp explained the evolution of the company's manufacturing processes that have helped it to arrive at a circular-economy model. With this model, HP Brazil can replace its production line for new equipment with materials recycled from printers and discarded ink cartridges.

"We are currently starting the serialization of ink cartridges manufactured in our assembly line with RFID, with two cartridges produced per second," Rapp says. "This process will be a pioneer for HP Brazil, but also for the rest of the world, since no other factory in the company does this yet, anywhere else." The factory has received several international awards for excellence, including recognition at this year's RFID Journal Awards, held at RFID Journal LIVE! 2017.

The seminar, hosted by GS1 Brasil, brought together experts and authorities from within and outside Brazil regarding the achievements and business opportunities that emerge in the market, along with the concepts of Internet of Things and Industry 4.0.

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