New Generation of Mobile IoT Is Changing Consumer Experiences

Startups with solutions that employ Bluetooth Low Energy, Eddystone and traditional Bluetooth will help consumers find their personal property, view product content without an app at stores, and share music from a phone with multiple speakers or devices.
By Claire Swedberg

Here's how the system works: If a customer enters a store that is using the Beeem system (a sporting goods store, for instance), his or her phone will receive the Eddystone transmissions via Bluetooth, but the phone will not act upon those transmissions. If that individual is shopping for a specific item—say, tennis rackets at a sporting goods store—he or she can take out the phone and use Google Chrome, to look up rackets. The system will provide the shopper with the URL being transmitted by the Eddystone beacon within the vicinity (the tennis accessories department, for example). In that way, the user can view micro landing pages (like websites) about goods within the department in which he or she is located. This solution would only work with Google Chrome on iOS or Android devices.

This option enables brick-and-mortar stores to better compete with online retailers, says Ferenc Brachmann, Beeem Technologies' CEO, since a shopper is likely to peruse content on the site made available to that individual, rather than going to competing sites in search of products while at the store.

Beeem Technologies' Ferenc Brachmann
The system is not intended only for use at stores, however. It has also been used at the Table Tennis European Championships (ETTU). Those attending ETTU's events received live scores and players' biographies and history.

The Beeem system, known simply as "the Beeem," is intended to spare consumers from having to download apps, Brachmann says, which can be overwhelming and unpopular for many consumers. On the other hand, he adds, millions of people look for product information on their phones while shopping. "We have a vison for a wonderful future with all the benefits of mobile apps without the hassles," he states. "That's essentially Beeem." Stores create a landing page using the Beeem, and then link that URL to the Eddystone beacon device in that portion of the store. "This enables you to be there for customers, only when they want it." He adds that the Beeem requires no technical skills. "Everything is drag-and-drop, including linking the pages to the beacons."

Tempow's Audio Profile (TAP) is designed to connect a smartphone or other device to multiple Bluetooth-enabled speakers or headphones. The solution utilizes traditional Bluetooth to enable users to create a surround-sound system with multiple speakers, or to share music or other audio content with up to five other individuals within range of the hosting device.

Tempow was launched in early 2016, says CEO and founder Vincent Nallatamby, to enable a better sound system via Bluetooth-enabled speakers. While the company initially designed a system using a hub device, it then opted to create software that would allow a smartphone or other Android-, iOS- or Microsoft Windows-based device to act as that hub.

In September of this year, Nallatamby says, the company plans to announce the first customer—a smartphone manufacturer—to provide the software with its new handset, which will enable users to begin utilizing the technology. Those who do so, he adds, will not require an app.

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