Beacons Come to Market in Brazil

Bluetooth Low Energy technology, developed by Taggen in partnership with CPqD, is providing national support for the Internet of Things throughout the nation.
By Edson Perin

Mário Prado, Taggen's CTO, notes that the beacon is characterized by the use of embedded technology. "In the last four months," he explains, "we have fully validated the features and benefits of our beacon for a consistent launch in the domestic market with the help of our main partner, CPqD." This, he adds, highlights the role of professionals, laboratories and testing procedures for the new product.

"As a result," Prado states, "we've had exciting numbers, such as reduced power consumption, increasing battery life by more than 15 percent when compared to major international competitors, extremely stable broadcast signal and up to 150 meters of range in the open."

"Our beacon is fully configurable," Prado says, "supporting the EddyStone and iBeacon standards, and some extremely useful extensions for developers of solutions like polyphonic buzzer, event button and various sensors." A tool platform will soon be launched to facilitate the use of technology by companies that wish to develop their solutions, he reports.

Werter Padilha, Taggen's CEO, explains the company's strategy to enter the market: "The effective go-to-market is validated by the exceptional results of field trials, along with several early-adopter partners," he says. "During 2016, we received many contacts from companies interested in using technology to create new business units. We take care to consolidate the productive process with national partners, and we are able to produce tens of thousands of beacons within a few weeks."

The first orders are already being served, according to Padilha. "Brazil once again proves that it has the expertise and technological capability, as well as innovative entrepreneurship, to stand out from the best and biggest players in the world who are also preparing for this race," he says.

"Twenty years ago, the internet became a fever in Brazil," Prado recalls. "With the development of technology, there has been an almost infinite flow of information and different forms of free communication, but its usability has evolved in such a way that today, there is already the possibility of connecting objects of daily life to the great network."

According to Cisco, there will be 50 billion devices connected to the internet by 2020. This breaks down to 6.58 devices per person, assuming a world population of 7.6 billion humans.

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