Smartrac, LAB ID, Temera Enhance IoT Impact in High Fashion and Luxury Markets

The partnership enables digital end-to-end transformation for brands and retailers.
By IOT Journal
Mar 13, 2017

PRESS RELEASE:

Smartrac, customized RFID labels provider LAB ID and fashion and luxury software applications specialist Temera announce their partnership to enable the ultimate digital end-to-end transformation for brands and retailers.

Aiming at the high fashion and luxury industries, the companies will jointly develop and offer a broad portfolio of IoT solutions to digitize every single branded product and manage it, from production through the supply chain to the point of sale and on into post-sale consumer usage.

The cooperation will also include LAB ID, a leading Italian provider of highly customized and encoded labels specially designed for the needs of individual customers from the high fashion and luxury industry segments. LAB ID and Smartrac will support Temera jointly in projects as required.

"We are very proud and pleased to be partnering with LAB ID and Temera, which are strong market partners that have managed to make their mark in the luxury fashion industry and beyond. By combining our areas of expertise, we will be able to reach new levels of success in the high fashion and luxury markets", says Christian Uhl, CEO of SMARTRAC.

By leveraging Smartrac's enablement platform Smart Cosmos, Temera will market Smartrac's Internet of Things solutions 'Experiences' and 'Metrics', further accelerating their expertise in the areas of production management and logistics for the high fashion and luxury industries, both in Italy and abroad.

"Our reputation and success are built on services and solutions that simplify our customers' logistics and production processes, and provide anti-counterfeiting functionality and end-customer market analysis. Smartrac with its 'Experiences' and 'Metrics' solutions fits perfectly into our scope, making our cooperation a case of 'sought and found'; says Arcangelo D'Onofrio, CEO and Founder of Temera.

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