Cisco Sees RFID Maturity at the IoT's Core

The company's Brazilian branch sees identification via RFID tags being increasingly integrated with the Internet of Things.
By Edson Perin

Marrara points out that management of the sensor network—avoiding collisions and managing such communication—as well as data security are concerns that must be taken into account, regardless of the degree of integration with the IoT.

According to Marrara, one question needs to be answered: What does Brazil intend to be? "We can already see countries such as Germany, which has chosen to position itself as a world leader in manufacturing," he says. The next step in answering the question, he adds, will be to define an ecosystem of regulatory public policies that address all data infrastructure and spectrum infrastructure needs.

For the private sector, Marrara says, the IoT brings a great opportunity to increase productivity and efficiency, so an entrepreneur will naturally invest or be outdone by the competition. "In the public sector, the Internet of Things brings an opportunity to reduce costs and increase the quality of public services provided," he states. "The question is to analyze where to invest first, and what the most important services are for the population."

Regarding Cisco's Internet of Things strategy in Brazil, Marrara reports, the company has created an IoT center with partners for integration and knowledge exchange, as well as the development of new technologies capable of attending to the sector's trends and developing innovations. "We act in all stages," he says. "We research and create projects, set up a solution, examine breakpoints and make it viable for the market."

In Cisco's view, the IoT will completely affect people's routines. "The Internet of Things acts with the big data formula, in addition to analytics, which works on such data in a strategic way," Marrara explains, noting that hospital care, mall shopping, parking and education are all impacted. "The IoT is already entering our lives and will be a natural transition to a future in which we will have things connected to the service of human well-being and corporate productivity."

According to Marrara, Brazil is already using the IoT and is moving toward transformations that will enable such areas as health, education, public safety, energy, logistics and retail to achieve process improvement and customer relationships. "This will bring new business possibilities," he states, "as well as much more effective communication with the public."

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