IoT News Roundup

Nedap morphs phones, badges for security app; Apple expands HomeKit compatibility, adding Home app; Allure, Thinaire powering location-based marketing apps; Marken to Help Green Cross expand beyond Korea; Exosite upgrades IoT platform; Honeywell debuts new IIoT services; IoT news from RFID Journal.
By Mary Catherine O'Connor

Allure, Thinaire Collaborating on IoT Services for Digital Signage
Allure, a provider of interactive digital signage using image-capture technology, installed in retail environments, arena and entertainment complexes, and Thinaire, which sells a range of proximity and mobile technologies based on a smartphone-engagement platform, announced plans this week to combine their products and services. Allure is building support for Thinaire's mobile-engagement platform into its animated digital posters and experiential displays, to support dynamic mobile advertising and experience-based marketing campaigns for ad agencies, media companies and theater owners. The companies say they are beginning to roll out the technology in movie theater lobbies throughout North America.

The displays will support both Near Field Communication (NFC) tags and Bluetooth beacons in order to wirelessly connect to consumers' mobile devices when within range of the displays and running the appropriate applications. Advertisers and marketers can monitor and analyze consumers' responses in the vicinity of their displays at one or more locations, providing maximum impact for their campaigns.

Marken, Green Cross, Collaborate on Supply Chain Technology
Marken, a provider of supply chain and logistics services for the life-sciences industry, has forged a partnership with Green Cross LabCell, a Korean biotechnology firm, through which the companies will combine their respective logistics and control systems for shipping biological specimens and diagnostic tools.

Green Cross LabCell, which developed an immune-cell therapy that is currently in phase-two clinical trials, as well as stem cell therapy services, is attaching RFID tags to individual vials of drugs used in those trials. The ID number encoded to each tag is associated with a patient's data, such as his or her name and blood type, as well as a reference to the clinical study in which that patient is involved. Marken sells a tracking system used to monitor shipments and ensure that they are kept within safe environmental conditions, per safety regulations. The battery-powered sensor, called Sentry, contains a GPS module as well sensors that track temperature, shock, light exposure (to deduce whether a box has been opened during transit) and atmospheric pressure levels.

Through the terms of the partnership, Green Cross LabCell and Marken will link the vial-level RFID data with real-time location and environmental tracking, enabled by the Sentry, in each firm's respective technology platforms. The goal, the company reports, is to use these combined technologies to allow Green Cross to extend its services to clients outside Korea via Marken.

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