Beacons Boost Engagement and Sales at Connecticut Flower Show

Prides Corner Farms featured a BLE solution from Sunrise Marketing to draw consumers to booths exhibiting its products at last month's event, while attendees gained coupons, special offers and eligibility for a prize.
By Claire Swedberg
Apr 11, 2016

At this past winter's Connecticut Flower and Garden Show, held in in Hartford, attendees got the chance to receive special offers and possibly win a prize, thanks to a Bluetooth Low Energy (BLE) beacon solution provided by advertising agency Sunrise Marketing. The beacon deployment, sponsored by Prides Corner Farms, was intended to draw the attention of consumers to the booths of retailers selling the Connecticut nursery supplier's products.

The solution consisted of Smart Beacons installed at or near 22 exhibition stands, as well as a CT Flower Show customer loyalty app, running on Sunrise Marketing's epunched software platform. Attendees could download the app onto an iOS or Android smartphone and use it to check in at 10 or more of the beacon locations in order to qualify for a chance to win a grand prize of $1,000 worth of plants from Prides Corner Farms.

To check in, attendees placed their smartphones near the beacon attached to signs installed at various sites on the show floor.
The beacons were installed at retailers' booths and landscape exhibitions located throughout the show floor. When a participating visitor checked in at a booth by placing his or her smartphone near one of the beacons, the CT Flower Show app and epunched platform enabled the displaying of information regarding Prides Corner Farms products for sale at the show.

During the event, 125 exhibitors showcased products, 23 of which were Prides Corner Farms customers. The nursery decided to sponsor the app, and the use of beacons at each of these booth locations, in order to attract the attention of attendees and provide content about its products.

"We were interested in the technology," says Tim Kane, Prides Corner Farms' marketing manager. "We also wanted to support the show and our clients who were exhibiting." By providing the technology, he says, the system made the show more engaging for participants, while also lifting sales—which benefited booth vendors, as well as the garden show's organizers.

Getting the right information to consumers had been a challenge at previous shows, Kane recalls. "We have used signs, but adding beacons allows us to provide additional information through Web links and videos."

The nursery hired Sunrise Marketing to install the beacons and tailor content for each exhibitor based on that exhibitor's specific products.

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